As the market relentlessly calls into question virtually every portion of your stock portfolio, even the most independent-minded investor can start doubting himself. You wonder, did I make the right decisions when I bought these stocks? To answer yourself in any rational fashion, you need to be able to judge whether circumstances, not just psychology, have changed for your holdings.
In times like these, strong fundamental analysis becomes key to your conviction. With this in mind, welcome to our five-part series on the how-to of fundamental analysis: what it is, how to read a balance sheet, and how to read an income statement.
As the pundits rant about Russia, rate cuts, devaluation and deflation, you're probably looking at your now-droopy portfolio thinking, "This is the same bunch of stocks I owned happily a month ago. How did the world get so ugly so fast?"
It's a good question, because chances are your companies haven't changed much. It's investor psychology that has.
You could try to chase that psychology by day trading. Or you could opt out of the daily grind altogether, on the theory that you know your companies' prospects as well or better than anyone. In the long run you'll be vindicated. Psychology dissipates, fundamentals endure.
The Internet -- long hailed as a day-trader's dream -- actually provides the weapons investors need to do serious company analysis. Sure, the Net can give traders the unprecedented ability to skim teenies off the volatility du jour from the comfort of their living room. But it also provides investors with nearly unlimited access to the financial data needed for fundamental analysis of a company's future.
To understand the difference between pure fundamental analysis a la Warren Buffett and its day-trading cousin, technical analysis, think of the market as an open-air bazaar with stocks as items for sale. A technical analyst would wade into the shopping frenzy with eyes seeking the crowd. He would ignore the goods for sale altogether.
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